THE NEXT GENERATION SHOPPING PLATFORM
We have designed STREETSHOPS with the philosophy of re-igniting the High Street, by connecting the 2020 online-focused consumer via one unified, extendable platform. A platform with equal levels of integration services for large High Street retailers, and also immediately accessible to the smaller independents, those whom we need to encourage to maintain diversity on the High Street.
STREETSHOPS is a platform for the High Street retail community, one common ecosystem partitioned for multiple physical retailers. For the retailer, STREETSHOPS is a platform to augment their existing digital assets. A presentation platform for their digital product catalogue, packed with features to encourage shopper interaction. The STREETSHOPS ecosystem is built on highly scalable Cloud services. Massive quantities of consumer mobile data is gathered for intention modelling using Analytics and Big Data, and statistical modelling harnessing Machine Learning.
STREETSHOPS for the High Street Shopper (the Consumer), is their own smartphone application. The smartphone app provides a portal to the High Street, a feature rich shopping aid with contextual right-time personalisation. An inbuilt intention model of customer shopping interaction behaviour enables retailers to gain deep insights from: browsing, wish list, in-store digital interactions, social media sharing, click and collect, and loyalty points redemption at point of sale.
Personalisation – Shopping as an individual journey
It’s about the individual shopper, not the digital technology, but we need to consider both. Consumers are increasingly adept at using digital tools to fit their own shopping needs. The challenge is in capturing and adapting these individual shopper journeys whilst maintaining focus on the person driving them.
STREETSHOPS is a platform equipped with an amalgamation of digital tools to support the consumer’s decision-making process, whilst being the means for retailers to find a way to communicate with the consumer “just in time.”
Social – Give shoppers something to share
Social media exposes people to new things and new ideas, which they are then more probable to like because their friends do (or people with similar passions). Social media is useful and influential precisely because there are so many ways to interact with it.
STREETSHOPS provides retailer’s facilities to curate and present completely personalised, highly relevant content to each target consumer. The consumer also has the facility to express themselves using social media using their own collages of retailer products – “This is my style”.
Using the STREETSHOPS Consumer App, Social Influencers now have a new tool to present their tastes and preferences, collages of cross-retailer/brand products which can be shared to followers, triggering new social media conversations and new shopper journeys. Retailers can also follow those same STREETSHOPS social groups, and get a true view on the subscriber and click through rate.
Community – What’s new around here?
Sociable spaces enable sociable experiences, and this has been true of town centres for centuries. The new challenges are to think of customer journeys as an integrated series of physical and digital interactions, and to think of physical spaces in the context of their seamless interaction with digital and social media and how to make this memorable and distinctive.
STREETSHOPS provides digital tools to promote community ‘What’s New’ messaging and advertising, engagement facilities which can reach a new standard harnessing online, in-store, mobile and social platforms.
New Customer Interfaces
Opportunities available to the biggest retailers are accessible and affordable for every local shopkeeper
STREETSHOPS provides retailers with access to the latest technologies for adaptively engaging with consumers, making relevant personalised shopping experiences, and enables the consumer to express and share their High Street shopping tastes via social media.
The platform is implemented using Google APIs for Location, Proximity, Computer Vision, integrated with Google Cloud Platform for Database, Storage, Serverless Event Functions, Natural Language Processing, Big Data and Machine Learning. In short, the latest range of Next Generation Cloud and Mobile technologies, conglomerated into one functional software application as a service, made available to all levels of retailer.
Knowing the Customer
Digital now touches every step of the customer journey, with smartphones increasingly people’s default device for online. Understanding contextualisation can give retailers the key to unlocking great, engaging experiences for this new age of digital consumer.
Next Generation Cloud
STREETSHOPS provides physical retailers with access to the latest digital technologies for adaptively engaging with customers. A platform with equal levels of integration services for large High Street retailers, and immediately accessible to smaller independents and pop-ups.
Product Catalogue
The STREETSHOPS extensible product model means we can flex product descriptions to offer much broader details, such as with audio and video. This ensures the customer has whatever information they need in-store to advise their buying decision.
Big Data and Machine Learning
STREETSHOPS has core services for gathering insights on shopping behaviour in the physical space. Rich new data underpinned with Machine Learning to enable retailers to connect, engage, and then build ongoing relations with in-store shoppers.
Replace in-store data blackspots with deep customer insights.
We harness Big Data with Machine Learning to build an understanding of current and predicted future shopper intentions.