How it Works
Next Generation Cloud for High Street Retail
- A Cloud platform for the retail community, one common ecosystem partitioned for multiple physical retailers.
- For the Retailer, STREETSHOPS is a platform to augment their existing digital assets. A showcase platform for their digital product catalogue, packed with features to encourage customer interaction.
- For the Shopper, STREETSHOPS is a smartphone application with their own right-time personalisation for shopping on the High Street.
- An inbuilt intention model of customer shopping behaviour enables retailers to gain deep insights from: browsing, wish list, in-store digital interactions, social media sharing, click and collect and loyalty points redemption at point of sale.
- Store details, location, and direction services.
- Click and Collect service.
- Loyalty program.
- New digital tools for search and browse (voice / computer vision).
- Social Media integrated for sharing shopping ideas from retailers, influencers, and between each other.
- Retailer in-store associates app for handling Loyalty and Click & Collect.
- Individual customer style suggestions.
- Pin-point notification to individual customers or groups.
- Style suggestions from Retailer to Customer via STREETSHOPS app.
- Social Media Deep Dynamic Links.
- Generic Messaging Topics (e.g. to Favourite shops members).
- Pinpoint notifications direct to specific customers.
- The platform and mobile applications are designed to accumulate event data to build the customer intention model.
- Retailers will be able to draw from massive mobile data sets to dig deep into their customer interaction history.
- Standard and custom reporting services can be provided to aid retailer merchandising tasks, such as customer segmentation, and demand forecasting.
- Machine Learning models can be trained from intention maps, built over time, those can feed customer modelling and recommendation services.
- The cloud database implements access control rules to lock-down customer profile data.
- Data tokens exposed for sharing always use non-identifying references.
- Customer logon is via trusted social media providers (no passwords are stored within the database).
- STREETSHOPS can be extended with RESTful APIs for integration to existing eCommerce assets such as:
- Wishlist
- Click and Collect
- Loyalty
- Recommendation feeds
- During the onboarding phase, we work with each newly subscribed retailer to define the product catalogue fit.
- We schedule a regular import from the retailer’s product catalogue.
- We advise the retailer on the new service capabilities for customer notifications, loyalty program, and click & collect.
- We work with the retailer to define the in-store digital touchpoints.
- We handle generic customer notification services.
- We work with each retailer to fulfil their reporting and analytics requirements.
- We work with each retailer to create any customisations required to the in-store associates application.
- We work with the retailers and regional community to define What’s New messages.
Please contact us if you are a retailer interested in being part of our product preview.
